Link in Bio = 3x More Brand Deals
Issue #11 - How To Use Your Link in Bio To Capture Every Opportunity
Did you know that your link in bio can land you up to three times as many brand deals?
It seems as though most creators don’t, because time after time we see long lists of links targeted exclusively to their fans.
The single most important feature for professional content creators to maintain is their link in bio. The link you attach to your social profiles is essential, as it’s the only place that allows you to send your visitors to other valuable content — and it’d be a shame to miss out on paid opportunities by misusing it, wouldn’t it?
Two Types of Social Visitors
Let’s get to it: the only people who click on your link in bio fall into two distinct categories: they are either a fan or a brand/partner.
A fan might be heading to your link in bio to:
Find out more about you and your story
Find the affiliate link you mentioned in your latest post
Sign up for your personal newsletter
Follow you on other platforms
Purchase your Lightroom Presets
The list goes on and on!
However, if a brand clicks on your link in bio, they are only looking to find out one thing:
Who your audience is
Brand managers are not heading to your link in bio to listen to your Spotify playlist. They’re not going to click your affiliate links or purchase your presets. But they are going to look at you from the lens of the people who do. They’re looking at your link in bio from the lens of who your fans are, what you know their interests to be, and what resources and services you provide them with. The links in your bio are an incredible way for brand managers to get to know your audience.
The thing is, however, you don’t have long to make that introduction. On average, brands will stay on a creator’s link in bio for 30 seconds. And in those 30 seconds, they are asking themselves, “do we think this person’s followers would purchase our product?” So if half a minute goes by and they don’t know who your followers are, then guess what? You’ve missed out on a partnership. They won’t invest any more time into learning your audience demographics, much less finding your contact information.
So how can you capture the opportunity rather than miss a deal? By putting your media kit in your link in bio.
Optimize your Link in Bio
We know it can seem pretty daunting to put your data up for all to see - but nothing worthwhile ever comes from your comfort zone. When brands can access your audience data simply by clicking on your link in bio, you are immediately three steps ahead of every single other creator, because you:
Come across as professional:
Which, by the way, 79% of brand managers say is the #1 quality they look for when partnering with creators.
Give them the information they actually want:
All the information a brand would ever want to see is in your Media Kit. That’s exactly what they’re for.
Save them time:
If you ask brands which option they’d prefer:
a) Instantly knowing a creator’s insights, or
b) Going back and forth, asking for your media kit (or screenshots), and only then deciding whether or not to partner with you
… they’re going to choose option A.
We decided to put our theory to the test, and conducted a survey of creators on our platform. We asked them if they felt having their Media Kit in their link in bio helped or hurt their number of inbound partnership requests. On average, our creators said they are receiving 50-75% more paid opportunities than before.
They also said that 75-100% of their new opportunities were coming directly from their Link in Bio, rather than via DM or email. This checks out, because over the past 12 months, more than 6,000 brands have pitched creators on the FamePick platform directly through their Link in Bios.
The thing is, the influencer marketing industry is only getting bigger as time goes on. The industry’s value is currently at $14B, and brands are actively looking for new influencers to run campaigns with. On average, there are 8,000 sponsored posts going up on social media every day, and that number continues to grow. The market isn’t going anywhere anytime soon -- but it is shifting. It’s shifting towards transparency, professionalism, and efficiency.
Influencer marketing is not that dissimilar from job hunting. Your LinkedIn is out in the world for potential employers to find and perhaps even hire you. LinkedIn has helped 81% of professionals find their next job. Your link in bio could yield the exact same results by including your media kit, aka your content creation resume.
At the end of the day, numbers are just the name of the game! Earn them, show them off, and then see them on a paycheck. You’ve done an incredible job growing your audience, so don’t sell yourself short by underutilizing the very things that can advance you even further. Putting your Media Kit in your link in bio has never been easier than it is with LinkFolio. Never miss out on a paid opportunity again!